The history of Triumph Engineering Co Ltd that is currently known as British motorcycle manufacturing companyTriumph Motorcycles Ltd, started by Siegfried Bettmann, who had emigrated from Nuremberg, part of the German Empire, to Coventry in England in 1883. However, after the original company Triumph Engineering went into receivershipTriumph Motorcycles Ltd started motorcycle manufacturing in 1983 by John Bloor. The new company, initially called Bonneville Coventry Ltd, continued Triumph's lineage of motorcycle production since 1902. They have major manufacturing facilities in Thailand.
John Bloor set to work assembling the then-new Triumph business, hiring several of the group's former designers to begin work on new models. The team visited Japan on a tour of its competitors' facilities and decided to adopt Japanese manufacturing techniques and especially new-generation computer-controlled machinery. In 1985, Triumph purchased a first set of equipment to begin working, in secret, on its new prototype models. By 1987, the company had completed its first engine. In 1988, Bloor funded the building of a new factory at a 10-acre (40,000 m2) site in Hinckley, Leicestershire. The first Hinckley Triumphs were produced for the 1991 model year.Bloor put between £70 million and £100 million into the company between purchasing the brand and breaking even in 2000. At the same time as production capacity increased, Bloor established a new network of export distributors. He had previously created two subsidiary companies, Triumph Deutschland GmbH and Triumph France SA. In 1994, Bloor created Triumph Motorcycles America Ltd.
Since then this company achieved several milestones and still striving. In a press release dated 20 July 2021, Triumph announced a factory off-road competition programe to create new motocross and enduro machines. In the same release they announced the participation of seven time AMA motocross and five time super cross champion Ricky Carmichael and five time enduro champion Iván Cervantes in the development of the new bikes.