The Vespa story begins in the aftermath of WW II in Italy. The new Vespa scooter took off like wildfire across Europe. In 1956, only 11 years after it was created, Piaggio sold its 1 millionth Vespa. A Vespa culture had emerged. Not only was it a transportation but a hobby. Now a new generation of Americans are discovering the great little wasp and reviving them too!
The first vehicle was created from spare aircraft parts that were actual pieces of landing gears from Mussolini’s airplanes. It was designed by CorradinoD’Ascanio. Because of the unique design, especially the front handle bars, and its sound, it was named Vespa, the Italian word for wasp. After the Piaggio trademark was registered on 23 April 1946, and with over 18 million bikes zipping around roads in six continents, Vespa can truly lay claim to having changed the way the world gets around together, uniting young people in a shared passion, regardless of culture or background. Since 2004, when 58,000 vehicles were produced, the growth of the Vespa brand has been nothing short of spectacular. In 2006, that number was 100,000, increasing to 180,000 in 2017 and a record of over 210, 000 in 2018. In the past decade, more than 1.6 million Vespa’s have taken to the road, in every conceivable corner of the world. Today, more than ever, Vespa is a truly global brand and a veritable world citizen, with manufacturing sites in three countries. Pontedera in the heart of Tuscany, and Vespa’s home since 1946, is the production base for Europe and all western markets, including the Americas. The Far East is served by VinhPhuc in Vietnam, whilst the newest site in Baramati was opened in April 2012 to produce Vespa for the Indian market.
In terms of Bangladesh, Vespais officially available grabbing the hands of Runner automobiles. These world class products were not regularly available in Bangladesh, but Runner introduced a few models matching the Bangladeshi road conditions. Their price and performance are really appreciated by the users as well.