Brand Manager

Brand Manager

Marketing/Sales

Uttara Motors Ltd

Full Time

Dhaka

2

Negotiable

30 April 2018

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand`s reputation, improve customer experience and drive growth.



Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.
Understand & defines the brand identity & align all the brands plans accordingly
Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
Develop annual plans and budgets for the brand.
Keeps track of all brand related expenditures vis-a-vis budgets.
Develop and implement strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
Coordinate with other departments like Sales, Finance, Logistics, Procurement, Public Relation, Sourcing & HRD for product & brand related requirements.
Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations..
Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.
Undertake all market research for obtaining feedback on various aspects of the brand
Plan and ensures required marketing support for the brand in terms of advertising, promotion, schemes etc. in co-ordination with the sales team.
Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.
Plan and execute all digital marketing, SEO/SEM, social media & display advertising campaigns.
Any other assignments as assigned by the management time to time

BBA/ MBA in Marketing or a related field

At least 3 year(s)
The applicants should have experience in the following area(s):
Brand Planning/ Development

Age 25 to 35 year(s)
Proven working experience as brand manager or associate brand manager in Automobile / Consumer durable / FMCG industry.
Experienced in Magazine, Facebook and other social media campaigns.
Able to design & maintain our social media presence.
Brainstorm world creative growth strategies.
Excellent communication skills , MS office skills and complete understanding of the full marketing mix
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Knowledge in Digital Platform is required.
Strong analytical skills and data-driven thinking
Up-to-date with latest trends and marketing best practices
Excellent command of the English language

Send your CV to career@ugc-bd.net