Bajaj Avenger: Behind the story

This is very important to keep your product focused to your customers by any means. If you think that your product automatically get the attention of the customers then you have to lost yourself due to the low quality marketing policy. Who knows it better then the “Bajaj motor corporation” there was a time when Indian bikes only known by the name of this company. With the flow of time for the less advertisement they almost lost themselves in the traffic of the market.

Just a few days before “Uttara motors” declared that they are going to import “Bajaj Avenger 150” the most important fact about this bike is, its advertisement creates acute debate in India only because the caption of the advertisement “Feel like God” when each of the God in hinduism have their different travel equipment. And what going to make you feel like? Direct God or powerful like God's vehicle?

Well, this will be good enough to introduce the whole advertisement in a nutshell when many of the young biker is being inspired to get this by this advertisement.




The advertisement was very clear and simple which completed by only one young man. Meanwhile, he remembers all the lacks of life at the time when he on the road with this bike. Once dad slap him on the face but he says in this time “I forgive my dad” very next time he thinks about his conjugal but when he check out his ring finger he says “I forgive women” same way he thinking about his office, stupid barber and at the last with shake of the bad road he forgives the government as well. At the last some farmer take their eyes on him with their pain affected back then he lips says in a loud voice “I feel……. I feel like….” “I feel like god” There is no doubt about this advertisement that this will attract and inspired many young person to purchase this bike.



After 10 years “Bajaj motor corporation” turning back their “Avenger series” with a whole new look and model. At the same time, with the same add but little change on it. Its new caption is “Feel Like God' rat race”. MR. Sumeet Narang vice president of marketing brief about the new series of “Bajaj Avenger” he says about this bike that they decorate this bike with whole new look. Whenever you go with this bike, the whole attention of the crowd will be at you. Same time, it is good to say that Avenger - Cruise 220 and Street 220 and 150 gain its popularity on the first day. Its whole specification of the engine and its power will make you amaze and the customer can use this for their long tour without any hesitation or problem.

In the new edition of the advertisement you will see the young men of the corporate age who always running a like “rat race” in this add two types of people shown one of them racing for their daily activities and another is running with “Bajaj Avenger” far away from the busy life of the city. Meanwhile a sound came from the background “rush hour race', 'big chair race', 'race for money', 'race for fame' 'Employee of the month” on the other hand, Avenger rider makes a funny smile on them and the back ground sound says “The rat race is yours, and everything else is mine” the advertisement ends up with the caption of the old one “I feel like God” which means you are going to feel like God.

We don't know how you going to feel with this bike why because it is not yet available in Bangladesh. But this is surely can be said that this will attract you as much that you going make at least the test drive of it.

It is good to say about this bike that Bajaj introduce “Eliminator” from “Kawasaki” in the year of 2005. and from its success they serially manufacture ”Avenger series” and all of them get the popularity in the India which others bike brands hardly get. Each of them highly classified in the specification and those are known as the most cheap cruiser bike.

There are very few cruiser brand in our country although cruiser is not so popular or well known in our country but in India cruiser bike is heavy popular when “Royal Infield” is already in the market. Thats “Bajaj Avenger” has to fight with this brand and if it really give the feel of God then they can easily make their business with proud air.