Impact of Digital Platform on Motorcycle Market

Few years ago, it was very hard to believe that we can buy and sell our necessary products from our house. Technology makes no difference to the third world countries rather it has opened the door of possibility. Beside other business of our countries, we can notice its impact on the motorcycle market too.

Almost 40% people of our country live hand to mouth. So, in this case it would not become wrong to say that, it is hobby to purchase a bike worth 1-2lakh BDT. Though it is right that bike has made our life style easy and also save our valuable time too. It is impossible to purchase our dream bike without proper idea about that bike. Few years ago, we can know about bike from the showrooms of different brands and also from the local technicians. But now we can get detail information about any bike and also we can purchase it from our house which made impact on decision making of the people. As a result the general businessmen bound to thought in different ways for their business. We can say that last 5 years (2015-2019) is called golden era for the motorcycle sector and at that time per year average growth was almost 30%. The impact of technology on this development is giving below.

In order to change or beginning anything, there are lots of things which work as an influence of that change. Just like that there are a lot of influence work behind the expansion of online motorcycle market.

Informative websites
Now we like to get any information from our house through our mobile phones with the help of internet which helps us greatly to know, understand and take decision on that subject. Because of online websites on motorcycle we can get information about the features of different bikes of various brands, price, pictures and also the address of the showroom from our house. Which help a potential buyer by providing him/her needed information and also create attraction towards bike to the new buyers. On 2015 we can notice only two informative website about bike in our country.

- Motorcyclevalley.com
- Bikebd.com






But with the passage of time the number of the visitor has increased and the number of informative websites also increased. That’s why those who loves bike get more opportunity to get information and compare.

E-commerce
E-commerce sites have made the impossible possible. Now you can purchase your desired bike from your house. Not only that, they are giving offers and installment opportunities too. In this case, banks are also helping their clients by giving the opportunity to pay the price though credit card. Beside new bikes E-commerce also give the opportunity to buy and sell used bikes, which helps greatly to enrich the market and also attracts people towards bike. Bikroy.com is the first E-commerce site in Bangladesh which has started to sell used bikes. After that other E-commerce sites also start working for this sector. In the beginning the customers were confused about bike delivery, service, spare parts and other subjects but with the passage of time and also because of the companies hard work all of those problems has almost solved. Right now we can notice a revolution on bike sell in Evaly. As we know, till now they have sold almost 6000 bikes.






Right now we have 6 E-commerce websites including foreign web sides too which deal with used bikes, which has made positive impact on the whole motorcycle market. Not only have that, this websites also helped various companies on their crucial time.

Company involvement
Beside informative websites and E-commerce websites companies also highlights bike model and also latest features of the bike on their websites, as a result beside general buyer the dealers also get the opportunity to know and inform others about bike. Beside that they attached to the renowned informative websites to inform people about their products and they also increase their activities on the social media in this purpose. On the other hand there are a lot of companies who has opened digital marketing department for this online activity. If we analysis companies involvement then we can notice that from last 5 years companies are trying their level best to highlight themselves both on online and offline platform which is playing a vital role to develop the motorcycle market.






Internet and Smartphone users
We all know that internet is the biggest invention of science and technology which has developed us in various way. Right now in order to develop our country our government has giving priority to information and technology very much. Bangladeshi Government is trying to give internet opportunity in every area of our country to make our country digital and its effects on the business zone too.






Beside the expansion of internet the number of smart phone users has increased in the rural areas of our country. That’s why at the same time both urban and rural people can get information about latest products and every things which has attracts then to the latest products and also create new buyer.






If we think about the motorcycle market then we can say that commuter bikes are very much appreciated in rural areas. But now this trend has changed. Now we can notice branded and latest features bike in our rural areas. This is the result to the availability of internet, use of smart phones and also the company’s involvement with the informative websites and work on the digital platform.

With the increasing number of internet users the quality of the service has also improved. In 2015 the internet speed was 2G but now we are enjoying 4G speed. Right now the number of smart phone users has increased which increase the number of young generation in the social media.




Social media is a big zone for the bike companies for their advertisement. Right now every bike company has conveyed information about their latest bikes through social media to their customers, which makes the motorcycle market more strong.
Everyone we have discussed work for the development of motorcycle market. If we noticed the developed and development country like us then we can see that, online platform plays a big role for the advertisement of their products, service and online sales.

In order to get maximum opportunity and best use of online platform the motorcycle brands should involve themselves along with the distributors and dealers. We can hope that, the best of online platform will play a vital rode for the development of our motorcycle industries.

Information Sources:
- Motorcycle Valley
- BTRC
- The Daily Star
- Nepoleon cat
- Wikipedia